There are many reasons why a mailpiece doesn't produce the ROI you expected. Here are some of the most common.

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Cost effective and Inexpensive yet highly effective, postcards can be a marketing goldmine. Here's how to boost their return on investment with 10 handy tips.

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For the past twenty years, the technology of the Internet has disrupted the mailing industry.  As advertisers shifted to digital media and billers moved to electronic bill presentment, commercial mail volumes have been disrupted.  Ironically, new technology may facilitate a renaissance of postal mail by enabling new uses.    

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This is the final installment of our four-part series on direct mail's most popular format, the postcard. We've covered why postcards work, how to design them, and how to track results. Now we'll give you the other side of the story...

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Click2Mail offers two ways to have your printing delivered: mailed individually to your customers or boxed up and shipped directly to you. Today we're going to talk about the print and ship option and how it can add new and profitable dimensions to your marketing plan. Read more