At Click2Mail.com, we keep our “eye on the market” to help you stay informed about new trends that might change the way you manage your direct mail. Earlier this year, the Direct Marketing Association released its annual Response Rate Report, which benchmarks response rates for different types of direct marketing in different industries. Understanding the Report’s conclusions is important for all businesses who utilize direct mail, because response rates directly affect the return you see on your marketing investment. Read about the Report’s conclusions and 5 ways you can boost your response rate
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